Visual and creative strategy for the Amazon-exclusive launch of a new One A Day supplement line.
As Design Manager, I led the visual and creative strategy for this Amazon-exclusive supplement launch — defining the brand's visual narrative and ensuring each SKU was distinctly presented while maintaining a cohesive identity across the full product family.
The launch introduced multiple SKUs under a new sub-brand within One A Day — each targeting a distinct consumer need (stress, focus, sleep, cognitive support) while competing in Amazon's crowded supplement aisle. Every listing needed to stand on its own yet read as part of the same family at a glance.
I guided overall creative direction so each SKU had a distinct visual story — unique lifestyle photography, ingredient narratives, and color stories — anchored by shared typography, layout logic, and brand architecture. The system scaled across hero modules, product detail pages, and supporting lifestyle assets.
Ecommerce photography, lifestyle scenes, and product-group compositions built for Amazon listing templates and brand store environments.
Design Manager for the Amazon-exclusive One A Day supplement launch. Led visual and creative strategy, directed SKU-level presentation, and maintained unified brand identity across the full ecommerce asset suite.