Product launch creative for One A Day Age Factor — an anti-aging supplement brought to market across ecommerce, social, and retail.
I spearheaded design and execution for digital and print materials across the Age Factor launch — maintaining consistency with the brand's science-based ethos while delivering engaging visuals for ecommerce, social, and retail touchpoints.
Age Factor entered a crowded anti-aging supplement category where credibility and clarity matter as much as shelf appeal. The launch needed to feel scientifically grounded while still breaking through on Amazon, social feeds, and in-store retail — all without fragmenting the brand story across channels.
I developed a cohesive visual system that could flex across above-the-fold ecommerce modules, Amazon A+ content, social portrait formats, and physical retail assets. Collaborated with R&D, marketing, and sales to keep every surface aligned with the product's science-based positioning.
Key visuals, ATF/BTF modules, and Amazon stimulus content designed to communicate benefit claims clearly within platform constraints.
Portrait and feed formats built from the same visual system — optimized for platform crops while keeping benefit messaging legible.
In-store tray and blade designs extending the launch identity to physical retail environments.
Lead Designer and Design Manager for the Age Factor launch. Responsible for digital and print creative across ecommerce, social, and retail — collaborating with cross-functional teams to deliver a cohesive, science-forward product introduction.